The Root

Get to the root of why we do what we do, things that interest us, and what goes on in our heads.

Items filtered by date: March 2013

Invaluable Insight

Tuesday, 26 March 2013 00:00

Sometimes people are too close to the situation to see the problem. In life, that’s when you seek the help of a counselor. In business, that’s when you consult a good marketing firm.

Published in Graphic Design

Dare To Be Different

Tuesday, 19 March 2013 00:00

I recently heard a speaker say, “If you want to have something you’ve never had, you have to do something you’ve never done.” What that means to you personally, well, you’ll have to figure that one out.

As far as your business goes, maybe you’re happy with what you have, or at least part of what you have. Maybe you want to change some areas of your business, but hold on to some others.

Published in Graphic Design

If your cousin’s kid took a class in high school about building web pages, is that <i>really</i> the guy you want to design one of the major elements of your marketing campaign? (Even though I’m sure he’s a very nice kid.)

If you are still resistant to the idea that you need a presence on the internet, welcome to real life. Not only do you need a web page. It needs to be a very good web page. When a potential customer visits your page, you have exactly five seconds to draw them in before they go elsewhere.

Published in Web Design