The Root

Get to the root of why we do what we do, things that interest us, and what goes on in our heads.

Austyn

Austyn

Reeling In Your Target Market

Tuesday, 04 September 2012 00:00

Think of your target market like fishing; if you don’t know what to fish for, then how do you expect to know what kind of bait, poles and sinkers you should use to catch them? How do you expect to catch something if you don’t even know what you’re trying to get? Once you can determine your market, you can tailor your media towards them and make your marketing so much more effective and efficient! Associate any media with that market, and with the correct combination of media, placement of ads and potential customers, you will certainly get people headed for the doorstep of your business.

Be Unique, Be Remarkable

Sunday, 11 September 2011 00:00

With the constant change that we experience in today’s society and culture, things don’t work like they used to. A lot of companies nowadays think that just by conducting some form of advertising that their sales will increase, they’ll gain greater market share, and become more successful. However, just like how society has shown us many times before, things have changed, and what used to work in the past no longer applies. Before, you could just put an ad on television or the radio and you would increase your sales, market share, and success; but this could not be further from the truth.

The Truth About Leadership

Tuesday, 18 September 2012 00:00

Have you ever heard the saying, “You’re a natural-born leader”? Odds are you probably have, but that statement couldn’t be further from the truth.

What's "Your Geeky"?

Tuesday, 02 October 2012 00:00

Everyone has their own curiosities and their own fascinations. Everyone has that geeky hobby no one else seems to get except themselves. So for this week’s blog, I want to know what “your geeky” is? What geeky fascination do you have that makes you look like a complete nerd to the outside world, but to you it’s something that you really enjoy? It’s not that these geeky things are bad, but it’s what makes us who we are; it’s what makes us unique.

How PR Impacts Your Business and Politics

Wednesday, 10 October 2012 00:00

For years public relations has shaped the way we think and behave. It has influenced us from what news station we watch to what insurance company we use. But why is it so impactful? How does it change a person’s mind from making one decision versus another? All of us have been so inundated with PR our entire lives we don’t even realize it is there. It plays on our emotions; it impacts our values and the way to think. For example, every political campaign since the 19th century has tried to use PR to sway our vote from one politician to another. In today’s society, PR is crucial in determining who will be the next President of the United States.

What We Look For In Leadership

Tuesday, 16 October 2012 00:00

When you think of a leader, what do you think of? What qualities do they possess? To us, leaders are someone who you can depend on, someone you can look up to and makes the whole team better. Leaders have many traits; however, some qualities outweigh the others. Here is a list (in no particular order) of what we feel are the most important characteristics a leader can have:

How Social Media Affects Business

Tuesday, 23 October 2012 00:00

With the rise of the internet, it has never been easier to get information. Access to all kinds of data is right there at our fingertips; waiting to be found. However, with social media playing such a prevalent role in society, the influence that other people’s opinions have on us, and the chance that we receive misinformation has never more significant. We are constantly inundated with posts, tweets, status updates, and material that fuels what we believe and influences our opinions. We repeatedly engross ourselves with ways that enable us to have information almost instantaneously. In being able to find the truth so easily, and inversely being so susceptible to misinformation, it is easier more now than ever to help or hurt your business through social media.

Challenge the Status Quo

Tuesday, 30 October 2012 00:00

It’s a fact, people don’t like change. People are all too comfortable doing everything the same as they have always done before. But why are we so content with the status quo? Why do we insist on keeping things the same? Well I’ll tell you why… It’s because of fear.

Failing Until You Win

Tuesday, 06 November 2012 00:00

Imagine if people had the mentality that once they failed for the first time, they would just give up and move on. What would the world be like if Thomas Edison quit after one light bulb, or the Wright Brothers quit after one test flight? Now imagine what your business would be like if you just gave up if you weren’t immediately successful. If people never persevered, the world would be stagnant; we would never get anywhere!

Creativity

Wednesday, 14 November 2012 00:00

There is a question I would like to pose to you; why is creativity so important in business? How do we develop our creativity to the extent that it can change people’s perception of a product or a brand?

First let’s start off with the, “why is creativity so important in business,” question. When the word creativity is mentioned, the thought that comes to mind for most people is either art, music, or something else of that nature. However, creativity goes much deeper than that. Creativity is what you use to solve everyday problems more efficiently, to find new ways to generate more income, to create a new product, or even turn problems into opportunities. Creativity is needed in so many more areas that just painting and drawing.

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